Insights That Move Clinicians to Action

When it comes to influencing treatment decisions, Advanced Practice Providers (APPs) are leading the charge across multiple specialties. Yet, many pharmaceutical marketing strategies still overlook this critical audience.

At Novem, we believe that real engagement means going beyond traditional HCP outreach. It means speaking directly to the clinicians who are hands-on with patients every day — APPs. Whether you’re launching a new therapy, expanding access, or building brand loyalty, connecting with APPs through tailored, data-driven campaigns can be the difference between being seen and being remembered.

In future posts, we’ll explore how our clients are leveraging AI-powered targeting, peer-to-peer education, and custom digital programs to activate APPs at every stage of the brand journey.

Stay tuned — and if you’re ready to rethink your APP strategy, contact our team today.